Thank the Gods, Star Trek, the reboot by J.J. Abrams, didn’t implode on itself. This movie was one of the biggest question marks in years in terms of box office potential: it had the look, feel and action of a summer blockbuster, but it was, in the end, Star Trek, a franchise that was considered all but dead just a few years ago after the last film Nemesis failed to break $50 million domestic – as its box office total.
This new Star Trek sailed through that number sometime on Saturday, and will finish out the box office weekend with an estimated $76.5 in box office receipts. Saturday’s numbers were higher than Friday’s, indicating that the picture isn’t completely frontloaded due to a fan boy rush, either – which isn’t all that surprising given the general appeal this picture has. For the first time ever, my casual moviegoing friends, including all of my female friends, want to go see a Star Trek film, and that says something. (more…)





